Fortune 100 Retailer Deploys Signal Hub to Drive Business

Case Study
August 29, 2017

A Fortune 100 retailer decided to discontinue tobacco sales to reflect its health-conscious brand values. While the change gave the brand social clout, this retailer now needed to fill a $1.5B gap from lost tobacco sales and lost impulse purchases from tobacco customers. Episodic marketing campaigns based on static data weren’t going to cut it. 

To offset declining revenues and high customer attrition, this retailer was challenged with getting to know its customers better and interacting with them more contextually.