Change has always been part of our environment. This is a concept that applies not only to our day-to-day lives but also to the business world. Change is inevitable, so brands need to understand that in order to thrive they must be ready to adapt. As D. Wayne Calloway said,
in a fast-paced world, today’s popular brand could be tomorrow’s trivia question. And no company wants to be in that spot.
There are two elements that brands need to remember. First, they must have a system in place to adapt to the changes, and second, companies need to be aware of how their consumers are responding to these shifts. Something as big as the COVID-19 pandemic will change how we look at the world, and it is also bound to affect consumer behaviors.
Nowadays everything is digital, including the customer. The COVID-19 pandemic is changing how we interact with each other and also influencing our digital presence, and this shift in behavior is the catalyst for our study.
The main purpose of this industry-by-industry analysis is to help readers understand the user’s behavior during the pandemic. For each of the selected industries, our analysis will show in which states users talk the most about this topic, what are the emotions that dominate the conversation, and what is the reason behind those emotions. They will also be able to see where the conversation is happening, which gender is most active on social media, as well as the time of the week and the time of the day when people are discussing their industry. All this data will also be interpreted in the key takeaways section.
This being said, let’s dig a little deeper and see how the COVID-19 pandemic has changed the user’s behavior in the United States.